Malcolm Gladwell and diversity in guitars and other soul food

This video sets up a very unique and wonderful model of business– the model that accepts that each person is different, that everyone has their own personal likes, dislikes and preferences, and that the products available for us to use, buy, eat, play, have or keep, should reflect that diversity. Wallpusher guitars were first conceived with the aesthetic desires of one player, and then applied to many many different players who wanted instruments that would be unique to them. Just like clothes don’t fit us perfectly unless custom made, so our instruments– our tools for music, should fit us.

Enjoy this great video of Malcolm Gladwell On Spagetti Sauce, found at http://www.ted.com/talks


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